“Action” Sports
August 3rd, 2009During the X Games I discovered that what used to be called “Extreme Sports” are now “Action Sports.” ACTION SPORTS! Not that I don’t appreciate the update – “Extreme” always felt a bit severe. (Look for Christian Youth Groups across the nation to start putting “Action” in their names [trying for a clever misspelling but ending up bungling it, e.g., "Axetion Christ Evermore36" {"Dude, you comin' to ACE tonight? It's a great place to look for possible future wives."}].)
What I really like about the label “action” being given to a certain arena of sports is what it says about the rest of them. (Basically: “Yes, everything else is boring.”) We have Action Sports, and…sports. Imagine espn.com’s channel selections as genre sections at a movie store:

There’s Foreign (Soccer), Music Video (Basketball), Crime Dramas (Baseball), Rom-Com (Tennis), Disaster (Football), Documentary (Golf and Outdoors), and Action! Woooooo!
Coming soon: The Food Cooking Network! The Discovery Finding Channel! ESPNESPN!
